P.R.O.
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Prada Rong Zhai

Connecting fashion with architecture and Chinese culture

 

Opening of Prada’s cultural center in Shanghai—a historic, newly restored mansion—with an inaugural exhibition, limited-edition book, and social media strategy. With 2x4.

Role
Research
Exhibition concept
Book structure
Social media strategy

 

Team
Partner: Michael Rock
Strategy: Philippe Ostiguy, Ian Beckman Reagan
Design: Donnie Luu, Liliana Palau, Min Choi, Aleksandr Khomyakov
Project: Nancy Hong

 
FAÇADE OF PRADA RONG ZHAI (COURTESY OF PRADA AND BACIOCCHI ASSOCIATI)

FAÇADE OF PRADA RONG ZHAI (COURTESY OF PRADA AND BACIOCCHI ASSOCIATI)

RONGZHAIEXHIBITION1
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INAUGURAL EXHIBITION: PRADA’S ARCHITECTURAL WORKS (COURTESY OF PRADA AND 2X4)

INAUGURAL EXHIBITION: PRADA’S ARCHITECTURAL WORKS (COURTESY OF PRADA AND 2X4)

INTERIORS OF RONG ZHAI (COURTESY OF PRADA AND BACIOCCHI ASSOCIATI)

INTERIORS OF RONG ZHAI (COURTESY OF PRADA AND BACIOCCHI ASSOCIATI)

RONGZHAIINTERIORS2
RONGZHAIBOOK1
LIMITED-EDITION BOOK DOCUMENTING THE RESTORATION (COURTESY OF 2X4)

LIMITED-EDITION BOOK DOCUMENTING THE RESTORATION (COURTESY OF 2X4)