Voter mobilization campaign to engage first-time and underrepresented voters ahead of the 2020 General Election. With Exposure.
Role
Campaign strategy
Content strategy
Writing
Rollout + management
Team
Direction: Matthew Morgan, Jocelyn Cooper, Tom Phillips
Strategy: Philippe Ostiguy
Design: Nyomi Warren, Gabriella Cossens, Eleanor Wing
Production: Ben Whelan
Project: Malcolm Forde
Materials courtesy of Sony Music Group and Exposure