Creation of a new identity to convey Second Stage Theater’s mission—to be a home for American voices as diverse as America itself—ahead of its expansion to Broadway. With 2x4.
Role
Research + analysis
Brand strategy
Team
Partner: Michael Rock
Strategy: Margot Weller, Philippe Ostiguy
Design: Liliana Palau, JiEun Rim, Min Choi
More
The New York Times (1)
The New York Times (2)
Playbill
Materials courtesy of Second Stage Theater and 2x4
