Identity development for Ruby City, a new contemporary art center in San Antonio created for the collection of the late Linda Pace, ahead of its opening. With 2x4.
Role
Research + analysis
Brand strategy
Brand architecture
Naming
Team
Partner: Michael Rock
Strategy: Margot Weller, Philippe Ostiguy
Design: Liliana Palau, JiEun Rim
Materials courtesy of Ruby City, David Adjaye Associates, and 2x4
