Conception and production of the social campaign for the opening of the National Museum of Qatar, with the participation of Jean Nouvel, Rem Koolhaas, Jeff Koons, Olafur Eliasson, and more. With 2x4.
Role
Content strategy
Calendar + rollout
Content production
Team
Partner: Michael Rock
Strategy: Philippe Ostiguy, Whitney Vargas
Design: Donnie Luu, Min Choi
Project: Nancy Hong
More
The New York Times
Vogue
CNN
Materials courtesy of Qatar Museums and 2x4
Dialogue with HE Sheikha Al-Mayassa
Tours of public artworks by Liam Gillick and Richard Serra with Gillick, Tom Eccles, and Jean-Paul Engelen
Conversations with Natalia Vodianova and Sonam Kapoor
“Architecture as Face of a Nation” with Rem Koolhaas, Jean Nouvel, Jacques Herzog, Ben Van Berkel, and Ibrahim Jaidah More
“The Art of Engagement” with Jeff Koons, Olafur Eliasson, Philippe Parreno, Maja Hoffmann, Ghada Al Khater, and Doug Aitken
“Public Art and Heritage” with Liam Gillick, Jean-Michel Othoniel, Shuddhabrata Sengupta, Abdulrahman Al Ishak, and Tom Eccles More
“Museums of Modern Art—Current Trends, East and West” with Michael Govan, Adam Weinberg, Abdellah Karroun, Monica Narula, and Vasili Tsereteli More