Opening of Fondazione Prada’s cultural center in Shanghai—a historic, newly restored mansion—with an inaugural exhibition, limited-edition book, and social media strategy. With 2x4.
Role
Research
Exhibition concept
Book structure
Social media strategy
Team
Partner: Michael Rock
Strategy: Philippe Ostiguy, Ian Beckman Reagan
Design: Donnie Luu, Liliana Palau, Min Choi, Aleksandr Khomyakov
Project: Nancy Hong
More
W Magazine
Women’s Wear Daily
Elle Décor
Materials courtesy of Fondazione Prada and 2x4
