Launch of the Cloudbust sneaker with a campaign evoking the heritage of Prada Sport through the lenses of up-and-coming international photographers. With 2x4.
Role
Concept
Naming
Team
Partner: Michael Rock
Strategy: Philippe Ostiguy, Natasha Stagg
Design: Donnie Luu, Min Choi
Project: Nancy Hong
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Materials courtesy of Prada and 2x4
“The Open City” by Cho Gi Seok
“The Intimate City” by Sofia Malamute
“The City After Hours” by Alexey Kiselev