Inaugural brand strategy, identity, and communications for a university proposing a new model for higher education in Vietnam ahead of and after its opening. With 2x4.
Role
Research + analysis
Brand strategy
Writing
Team
Partner: Michael Rock
Strategy: Philippe Ostiguy, Beverly Liang
Design: Donnie Luu, Marcus Holland
Project: Brynn Komro, Julia Tompkins
Materials courtesy of Fulbright University Vietnam and 2x4
